Trade Shows from One Country to the Next
Trade Show Differences When Exhibiting Globally
by Larry Kulchawik
Independently published486 pagesISBN: 9798262384563Published: 2 September 2025
A practical guide for companies exhibiting internationally, covering the differences in trade show regulations, customs, booth construction, and business etiquette across countries. Now in its third edition with 486 pages, the book helps marketing professionals recalculate their approach when taking exhibitions abroad.